The modern
Indonesian man.
Founded in Surabaya, Laki was born from a simple observation: the conversation around men's lifestyle needed a quieter, more intentional space.
Our Mission & Values
"We believe that true style is a reflection of character, and character is built through continuous personal growth and career excellence."
Laki exists to bridge the gap between tradition and the fast-paced digital world. We provide a curated lens on the topics that matter most to the contemporary Indonesian professional—from the nuances of sartorial choices to the psychology of leadership. Our editorial team at Laki is committed to depth over speed, favoring long-form analysis over surface-level trends.
By focusing on the intersection of style and substance, we aim to inspire a generation of men who are as comfortable in a boardroom as they are in a local gallery. We value authenticity, restraint, and the pursuit of a well-lived life that honors our unique cultural context here in Indonesia.
Chapter 01
The Surabaya Roots
Starting in a small shared space on Jl. Tunjungan, Laki began as a local newsletter for Surabaya's creative community. We realized early on that the standard "lifestyle" template didn't speak to our specific needs—the balance of tropical climate wear, the unique career landscape in Southeast Asia, and our deep-rooted heritage.
We spent the first year listening, observing, and documenting the stories of local artisans and entrepreneurs who were redefining what it meant to lead in the 21st century.
Chapter 02
Defining the Laki Voice
As we grew into a nationwide platform, our mission statement matured. We aren't just a blog; we are a resource for the man who values quality. Whether it's a guide on selecting the right batik for a formal event or advice on navigating the modern remote work culture, every piece of content is vetted for utility and aesthetic value.
Trust is our most valuable currency. We avoid sensationalism, choosing instead to offer high-quality lifestyle content that respects the reader's intelligence and time.
The Editorial Team
Adrian Pratama
Founder / Editor-in-Chief
With a background in architecture and media, Adrian oversees the vision and aesthetic direction for Laki.
Siska Handayani
Creative Director
Siska brings a decade of experience in fashion editorial to ensure our style content is both timeless and relevant.
Reza Wijaya
Career & Growth Editor
Reza focuses on professional development, offering pragmatic insights for the modern Indonesian workplace.
Connect with Laki
Our headquarters is located in the vibrant district of Surabaya. We welcome inquiries from contributors, brands, and our readers.
Office Address
Jl. Tunjungan No. 67,
Surabaya 60275, Indonesia
Inquiries
[email protected]
+62 31 34589626
Hours
Mon-Fri: 09:00 - 18:00
Continue Exploring